Keynote Speaker: Mr Russ Klein

Russ Klein

Chief Executive Officer
American Marketing Association

Russell Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group.

His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence behind Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017, referencing a few of his most popular campaigns including “Subservient Chicken” and “Whopper Freakout.”

As CEO of the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers.